Pomade is a male hair styling product that creates a shiny, firm, long lasting hold. Traditionally made from lard, petroleum jelly, beeswax, or lanolin, it makes a thick, waxy substance used to create classic male hairstyles like pompadours or quiffs, and for making specialty male grooming products.
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Pomade is a men's hair styling product designed to hold styles longer and allow for creativity that would otherwise be impossible. Consider the classic pompadours worn by Elvis Presley and James Dean, and you can see why hair pomade is so popular today.
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In the 1950's and 60's, hair tonics were in most men's bathrooms. Then, styling gels and mousses hit the mainstream, and hair tonics were relegated to a back shelf and eventually disposed of. Today, hair tonics are experiencing a renaissance as traditional barbering and grooming are back in style.
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